PostNL today introduces a new product with greeting cards and stamps that resemble each other. The 6 cards and 6 personal stamps are decorated with flowers from drawings and watercolors from the Rijksmuseum Amsterdam.
The design of the booklet, the greeting cards and the stamps was made by designer and artist Joëlle Wehkamp from Nederhorst den Berg. The cards can be easily detached by means of a tear perforation, so that the booklet remains undamaged.
Every envelope a gift
PostNL asked Joëlle to design stamps and greeting cards with floral motifs, using hidden art treasures from the Rijksmuseum archive. Joëlle: “The starting point was to make cheerful, positive and colorful stamps and cards. That suits me exactly. Besides, I really like mail. Who doesn’t get happy when you receive mail? Beautiful stamps also make me very happy. They turn every envelope into a present.”
From lupine to French rose
The following 6 flowers are depicted on the cards and stamps A floral greeting: lupine, geranium, tagetes, Persian lily, wood anemone and French rose. Each card and stamp features a large free-standing drawing of a flower with a stem and leaves, against a plain background with a different color each time.
17th and 19th century
For her design, Joëlle used details of drawings and watercolors from Rijksstudio, the digital archive of the Rijksmuseum Amsterdam. Reuse of details from existing artworks is a permanent part of Joëlle’s work, in addition to the prints, drawings, paintings and illustrations that she makes herself. For A Flower Greeting she based herself on drawings and watercolors by Anselmus Boëtius de Boodt, Alida Withoos and Pieter Withoos (17th century) and M. de Gijselaar (19th century).
Each flower is surrounded by a narrow frame with a block motif. Like a picture frame, the frame emphasizes the character of the image as a work of art. Joëlle: “I also added that confetti edge because I wanted to make something exciting happen in that small area, as an extra cheerful note.”